Founded in 2012, Baleen Capital is an investment firm with a customer-centric approach to investing.

At Baleen, we believe that customer value and the customer’s experience is the underlying driver to business.  We invest in companies that we believe offer exceptional products that customers love.

We are long-term investors with the ability for flexible structuring and speedy execution.  Prior investments have taken the form of venture capital, public equity, private investments, and debt.

We’re looking for people that make things customers love.

If this describes you or someone you know, reach out!

Baleen was launched in 2012 by Fang Li. Fang has over 15 years of investing and operating experience. From 2018-2019, Fang was EVP, Head of US Finance and Operations for Afterpay, where he was the #6 team member for the company’s US launch. From 2019-2020, Fang was global CFO of Sendle, a carbon-neutral shipper designed for small businesses. From 2022-2023, Fang was interim CFO and interim Chief Risk Officer of Scalapay, a leading Buy-Now-Pay-Later fintech in Southern Europe.

OUR VALUES

Integrity
·         We are fully honest to ourselves and others
·         We do the right thing
·         We treat people with respect and dignity
·         We do our work to the best of our ability
·         We keep our word 

Learning mindset
·         We are open to new things
·         We go to the source to make things tangible and specific
·         We rely on facts and reasoning, rather than opinions
·         When mistakes happen, we don’t blame, we learn
·         We strive to be humble and minimize the impact of ego

Win-win
·         We look for ways to create value
·         We try to help
·         We do not do things that are one-sided and benefit us at another’s cost – we do not screw others
·         With our companies, both customers and investors must win