Founded in 2012, Baleen Capital is an unconventional public/private investment firm with a customer-centric approach to investing.

At Baleen, we believe that customer value and the customer's experience is the core underlying driver to business.  We invest in companies with exceptional products that customers love, and in situations where Baleen can add value.  We're looking to invest in and support the current and next generation of great companies.

We are long-term investors, with the capability for flexible structuring and speedy execution, as long as there is evidence of customer excellence.  Previous investments have taken the form of venture capital, private investments, and debt, as well as public equity.

When appropriate, Baleen can also take operational involvement. Along our investment in the company, in 2018-2019 Baleen helped Afterpay with the successful launch of their US “Buy Now Pay Later” business.

Current and historic investments include Deako, Bulk MRO, Snappr, Agentology, and Darmiyan on the private side, and public companies such as Afterpay, Purple, Tesla, and Shopify.

We're looking for people and companies that make things that their customers love.

If this describes you or someone you know, please reach out!

Prior to launching Baleen in 2012, Fang Li's experience included public equity at a Tiger-seeded fund, late stage private equity in New York and Hong Kong, M&A advisory, sales & trading, and Bridgewater. From 2018-2019, Fang was EVP, Head of US Finance and Operations for Afterpay, where he helped the company launch their US operations.

For more, see this podcast and essay

For potential limited partners: reach out to learn more about Baleen.