Founded in 2012, Baleen Capital is an investment firm with a customer-centric approach to investing.

At Baleen, we believe that customer value and the customer’s experience is the underlying driver to business.  We invest in companies that we believe offer exceptional products that customers love.

We are long-term investors with the ability for flexible structuring and speedy execution.  Prior investments have taken the form of venture capital, public equity, private investments, and debt.

We’re looking for people that make things customers love.

If this describes you or someone you know, reach out!

Baleen was launched in 2012 by Fang Li. Fang has over 15 years of investing and operating experience, including operational stints while at Baleen. From 2018-2019, Fang was EVP, Head of US Finance and Operations for Afterpay, where he was the #6 team member for the company’s US launch. From 2019-2020, Fang was global CFO of Sendle, a carbon-neutral shipper designed for small businesses.